Mockumentaries And Documentaries

Mockumentaries And Documentaries A documentary film is a film that shows true-life histories or current event exposure. A documentary film often records the truth as well as reality. In order to have the audiences attention, a documentary film also contains some entertainment value while educating the audience about the topic. Documentary is a discursive structure, which creates style of immediacy and truth, using photographic technology in order to present first-hand experience and piece of information. In addition, documentaries often take care of particular cultures, nations, ethnic groups, or regions. Documentary needs fictive element to make it appealing. Salaam Cinema and Cannibal Tour were the examples of documentary films. As for mockumentary, it is defined as a type of films that reproduces the stylistic elements of documentaries by using filming techniques. Mockumentary is a television program or movie captured in the way of a documentary film is captured but it contains fictitious and frequently mocking s ubject matter that presents in a non-fiction or documentary format. It mocks the basic characteristic and argues that documentaries try to claim. There are similarities between documentaries and mockumentaries as mockumentaries use all the documentaries codes and conventions, such as that turn a mockumentary into a documentary, be determined to show the film as a documentary even though it is not a documentary. A mockumentary is successful when it is able to combine history and present through a false lens as well as leading the audience to doubt the reality. Mockumentaries have been made to the audience to challenge the audiences beliefs as well as the directors imagination. Forgotten Silver and Quarantine are the examples of mockumentary films. Forgotten Silver (1995), by Costa Botes and Peter Jackson, is a mockumentary which records the process of life of a silent filmmaker from New Zealand, Colin McKenzie as well as his incredible progress that were lost since olden times. The film offers an interesting and entertaining take on the issues of film reality against film fantasy as well as backups eyewitness testimony or interview sessions including films and photographs. Therefore, it seemed real. It claims that this mockumentary was real because it uses all the documentary codes and conventions. Mockumentaries use the aesthetics of documentary in order to undermine any claims to truth. (2001, p.46). It captures and read the complication of real life. Mock-documentaries tend to assume an archetypal generic form rather than recognize the complexities of the genre (Roscoe, Hight, 2001, p.50). Besides, Forgotten Silver reminds us that the event actually happened as it has recorded everything in it. In Forgotten Silver, it uses interview to authenticate views. The interviewees included Jonathon Morris (archiviste), Costa Botes (Realisateur), Harvey Weinstein (Miramax Film), Leonard Maltin (Historian), Sam Neil (Actor/Realisateur), and May Belle (Research Assistant) as his wife. Film reality and film fantasy are supported by the use of real footage. Forgotten Silver uses archive footage as another documentary code to add authenticity, such as landing at Anzac Cove war footage and New Zealand City footage. Camera effect such as slow zooms has been used in Forgotten Silver in order to show the audiences that there are no exaggerate actions. Besides, pictures of Colin McKenzie throughout whole film, his pictures taken throughout his life, pictures with mother, Colin McKenzies recreated city, pictures of documents such as Deputation from the New Zealand Communist Party. Old video clips have been showed in the film such as Richard Pearses flying video, Salome John the Baptist (casting), Gallipoli Footage (Brook e McKenzie 1915), Stan the Man (Stan Wilson) spontaneous shots by Colin McKenzie. In addition, there were newspaper shots such as Richard Pearses flying video and Incredible Taking Picture Sensation. Other than that, current videos such as his journey to discover the recreated city, discovery of Salomes production storeroom, Alexandra Nevsky Attachà © Cultural de Russie prove the signed contract between McKenzie. Mockumentary filmmakers wish to engage the audience in discourses about fact and fiction. As Roscoe and Hight put it Mock documentaries foreground their fictionality, their intention is to play with, undermine or challenge documentary, rather than to seek validity through an association with the genre. (2001, p.46) Another documentary code used in Forgotten Silver is the use of texts or graphics. The names, title, year of each interviewee as well as the name, year of each video have been showed in the film. Realism in any representation, like documentaries, has also to be a construction as it is impossible to achieve a perfect match between events in a historical world and the texts that represents them (Kilborn and Izod, 1997. p40). Effects such as zoom in and highlights the important wordings on pictures, documents and newspapers have been used. Reconstruction, a re-enactment of another time or place for a different audience, a graphing of history in and through the cinematic image and taped sound, onto the present. (Rabinowitz:1994:16). This film has utilised natural sound such as old film rolling sounds and movie original background sound in The Natural Season 1908, Stan the Man and Stable Stumbles. Non-digetic sound, is defined as the background music when narrator narrates a story, such a s a dramatic background music as narrator narrates a sad scene. This has been found in Forgotten Silver as the background music for pictures such as celebration sounds when the war ended. Forgotten Silver has used reconstructions or set-ups to convey realism as another documentary code, such as old films, Made-up of McKenzies Salome production storeroom, old Egyptian statues, hand-made costumes and crafted swords and shields for Salome shooting. Mockumentaries also deconstruct the socio political stance that documentaries tend to adopt in relation to the socio historical world (Roscoe and Hight, 2001).With all the documentaries codes and conventions used in Forgotten Silver, has made the film real to be believed by the audiences. For examples, Richard Pearses flying video, Colin McKenzies first alleged talking movie and color film as well as a discovered city in West Coast. However, it was a hoax, said by the Wellington filmmaker, Costa Botes, which is also the director of Forgott en Silver, established that it was a documentary-style programme that he co-directed with the filmmaker Peter Jackson. In addition, McKenzie was a pure fiction. Even though it was with proves from the interviews by local celebrities and film experts as well as a mockumentary adopts documentarys behaviour and codes. Quarantine (2008), directed by John Erick Dowdle, casted by Angela Vidal as a reporter for the tv show Night Shift, was on duty to spend an evening with the Los Angeles Fire Department. Therefore, she and her cameraman, Scott Percival, join the fire-fighters George and Jake to an apartment building. This film is a remake film of the Spanish Horror film REC. The film was about the owner was accused with investigating and segregating a suspected Armageddon virus for a faction. Unfortunately, the virus lost control and transform into infectious virus, which infects the man. It is the reason why the people in the building were infected. The whole building has been closed for quarantine. This mockumentary was a hoax as there are no bloodthirsty savages in the world. It was just an imagination of the director challenging the beliefs of the audiences. Footage could be seen in Quarantine as there are few scenes have been zoomed in, such as when the bloodthirsty savages are attacking human. L ightweight camera has been used in Quarantine, which has similarity with Forgotten Silver. However, there is one dissimilarity, Quarantine did not use background music, and it uses sound effects. Voice-Over has been used in the film while capturing the subjects in front by Angela. Quarantine seemed to be real as it uses documentary codes. Interviews have been made throughout the whole movie. For example, a quick interview sessions with the fire-fighters George and Jake before heading to the infected apartment. Interviews have made the film more real. The mock documentary form seems to be more typically used by film makers to parody aspects of popular culture, particularly media culture, than to encourage viewers to question their adherence to assumptions and expectations attached to documentaries. (Roscoe and Hight, 2001. p.161). In Forgotten Silver and Quarantine, they both have similarities with the documentary film, Cannibal Tours (1988), filmed by Australian director and cinematographer Dennis ORourke. They have used the skill of archival footages as they captured real images by using lightweight camera. . For that reason, it brings the audience nearer to reality as well as truth. Other than that, interview sessions and images captured with lightweight camera were done. In Cannibal Tours, there are interview sessions with the native and the tourists. It uses real footages to explain the history of how the Germans visited there before. Filmmakers have considered the problem of subjectivity and objectivity to be red herrings where they record about native peoples story. We realized that the most important thing was not the film and the information in it so much as the way this information was debated. One of the aims of such films is to provide the occasion for people to find themselves and speak about thei r own problems. The projection becomes the place where people talk and develop their awareness. (Chanan 1997:373). Documentaries hold a privileged position within society, a position maintained by documentarys claim that it can present the most accurate and truthful portrayal of the socio historical worldà ¢Ã¢â€š ¬Ã‚ ¦. They attempt to create a position for the audience in which we are encouraged to take up unproblematically the truth claims offered to us (R and H:2001, p.6, 23). Even though mockumentaries have documentary codes, it is still a fictional documentary, which is also called as a hoax. A documentarys interviews are based on the interviewees true opinions whereas a mockumentarys interviews are based on ready-made scripts. Mockumentaries cannot be viewed as real as everything is ready-made. It is not real images such as documentaries. In Salaam Cinema (1994), by Mohsen Makhmalbaf, a film about people who would like to become famous. It is real as it captures the crowd by using lightweight camera. The crews were captured in the frame, not behind the camera. A handheld camera work and head shots convey a realistic sense of an historical truth. For example, the scene where people were trampled in a way it was real because people will do that but in salaam cinema, it was provoked. The usage of handheld camera could be seen in Quarantine to convey realism as it captures live images. Mockumentaries manipulates the truth in a documentary manner. It is used to convey a constructed or ones imagined view. In spite of the similarities in terms of its documentary codes, a mockumentary can never equal to a documentary. It is still, a fictional documentary. The whole agenda and practice of a mockumentary is to edit certain parts of a footage or image to present the constructed message and omit the parts where they are not coherent with the constructed message, re-make artifacts and a set of actors to be interviewed based on ready-made scripts. Hence, a documentary is to tell its audiences of the truth and findings while a mockumentary tries to manipulate a belief and convey an imagined view. The emerging of mockumentaries in our recent days of film industry has raped the pride of a documentary. Documentaries now are less promising compared to the olden days where there are no mockumentaries. It ripped off the value in researching and producing of a documentary as it leav es documentary in shades of doubts by the viewers. It is now hard to authenticate a documentary and disproof a mockumentary. Some critics claim that mockumentaries are a waste of time and resources as in the end of a day, the viewers gain nothing but a bad joke. However, the decision lies in the viewers ability to ensure clear validity of what they watch and what they believe. After all; a mockumentary is only an illusion where it manipulates within the premise of a viewers belief.

Essay --

Teddy Roosevelt had a very eventful life including many political positions. He was known as very enthusiastic and energetic boy. When he was a kid the doctors told him he had a weak heart and told him to get a desk job. His family was very wealth as a kid he traveled around the world and due to his illnesses he was taught by tutors and he went through a very intense physical training regimen including boxing and weightlifting. He had a very brief military life, but he received many awards including Congressional Medal of Honor. Roosevelt life is split into his early life, Political life, and assistant secretary of US navy. Theodore Roosevelt was born in New York City on October 27, 1858. Teddy as a young boy hated the nickname Teddy. His father Theodore Roosevelt Sr. of Dutch heritage and his mother Martha Bulloch was known as a southern belle. His family owned a glass import business. He spent most of his early life in his family’s home getting homeschooled due to his asthma and illness. This is where Teddy found his love for animal life, but by his teens his dad made him follow a physical routine that included weightlifting and boxing. He went to college at Harvard and by his second year his dad passed away and that caused him to work harder to achieve his goals. He was distraught because of his father’s death and wrote in his journal â€Å"the aim and purpose of my life had been taken away†. One of Roosevelt’s quote on hard work is â€Å"Far and away, the best prize that life has to offer is the chance to work hard at work worth doing†. Roosevelt graduated Harvard with high honors magna cum laude in 1880 and then he enrolled at Columbia Law School and fell in love with Alice Hathaway Lee of Massachusetts. Instead of finishing Law schoo... ...nd ten days later they were out of combat and by august they were home and the war was over. Teddy later in life said this about the war â€Å"the only trouble was that there was not enough war to go around†. This war gave Roosevelt many opportunities because of his actions at the Battle of San Juan hill he led his men up a hill on a risky charge exposing himself to the enemy. He was nominated for the Congressional Medal of Honor, and then he was elected governor of New York in 1898. Roosevelt died in his sleep on January 6, 1919 in Long Island home. He was buried in the Young’s Memorial Cemetery in New York. Roosevelt throughout his life wrote more than twenty five books on history, biology, geography, and philosophy. Roosevelt was the first ever president to get the Medal of Honor. Roosevelt help fight for the hundreds of million acres of national forests in the US.

Dylan Marlais Thomas :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I’ve had eighteen straight whiskies. I think that’s the record.†(Quoted by John Malcolm Brinnin, Dylan Thomas in America). One of the most renowned authors of the twentieth century, Dylan Thomas is as well known for his philosophical poetry, critical writings, and essays. Often focusing on themes as birth, death, love, and religion, Thomas's works remain distinctly personal through a blend of rich language, detailed imagery, and psychological issues. Thomas is a poet known greatly for his indulgence in his love for poetry and literature. Parallel to this is the unique way Thomas was able to write his works about ideas and themes outside the environment he was contained to live within. His strict childhood and middle age life, which was largely filled with drinking, and wondering slums played some part in shaping his work, but can be overlooked if studied correctly.   Ã‚  Ã‚  Ã‚  Ã‚  Dylan Marlais Thomas was born on October 27, 1914, in the Welsh seaport of Swansea. Both his parents held respectable jobs and he lived under a middleclass household. His mother, in particular lead Dylan from an early age to be a serious reader and writer of poetry. Dylan’s interest in poetry and literature was sparked at an early age, and by high school Dylan was editing for his school newspaper. Aside from editing, Dylan also published his own works which frequently appeared in other publications.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"It is particularly clear from his early poems, where Marc Alyn has observed, all of his originality is already on view, that he was occupied with introspections that lie outside of time and place, and that his style owes comparatively little to tradition and experience.†(Dylan Thomas) Unlike many writers, Dylan was able to explore with ideas that he frequently could not compare his own life with. Dylan’s early poetry was greatly influenced by his friend Daniel Jones. The two friends often wrote plays, and developed poems by drawing lines out of a hat and piecing them together. These were the beginnings of Dylan’s career as a writer and poet.   Ã‚  Ã‚  Ã‚  Ã‚  Before long he was reporting and writing feature articles for the paper and its weekly supplement, The Herald of Wales. Thomas began to spend much of his time exploring the streets, pubs, and alleys of the depression-ridden seaport town in which he lived. Even though, well off himself, Thomas found it much more interesting to study and write about these areas (The Life of Dylan Thomas, Constantine Fitzgibbion). Dylan Marlais Thomas :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I’ve had eighteen straight whiskies. I think that’s the record.†(Quoted by John Malcolm Brinnin, Dylan Thomas in America). One of the most renowned authors of the twentieth century, Dylan Thomas is as well known for his philosophical poetry, critical writings, and essays. Often focusing on themes as birth, death, love, and religion, Thomas's works remain distinctly personal through a blend of rich language, detailed imagery, and psychological issues. Thomas is a poet known greatly for his indulgence in his love for poetry and literature. Parallel to this is the unique way Thomas was able to write his works about ideas and themes outside the environment he was contained to live within. His strict childhood and middle age life, which was largely filled with drinking, and wondering slums played some part in shaping his work, but can be overlooked if studied correctly.   Ã‚  Ã‚  Ã‚  Ã‚  Dylan Marlais Thomas was born on October 27, 1914, in the Welsh seaport of Swansea. Both his parents held respectable jobs and he lived under a middleclass household. His mother, in particular lead Dylan from an early age to be a serious reader and writer of poetry. Dylan’s interest in poetry and literature was sparked at an early age, and by high school Dylan was editing for his school newspaper. Aside from editing, Dylan also published his own works which frequently appeared in other publications.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"It is particularly clear from his early poems, where Marc Alyn has observed, all of his originality is already on view, that he was occupied with introspections that lie outside of time and place, and that his style owes comparatively little to tradition and experience.†(Dylan Thomas) Unlike many writers, Dylan was able to explore with ideas that he frequently could not compare his own life with. Dylan’s early poetry was greatly influenced by his friend Daniel Jones. The two friends often wrote plays, and developed poems by drawing lines out of a hat and piecing them together. These were the beginnings of Dylan’s career as a writer and poet.   Ã‚  Ã‚  Ã‚  Ã‚  Before long he was reporting and writing feature articles for the paper and its weekly supplement, The Herald of Wales. Thomas began to spend much of his time exploring the streets, pubs, and alleys of the depression-ridden seaport town in which he lived. Even though, well off himself, Thomas found it much more interesting to study and write about these areas (The Life of Dylan Thomas, Constantine Fitzgibbion).

Antidepressant vs Placebo Essay -- Medical Research

Depression has grasped the lives of millions of Americans. There are those who claim these new cures, known as antidepressants, have helped many Americans escape from depression. The mind is what determines the outcome, the placebo effect is a way the mind heals itself without any medication. Placebo is a better and safer route to take for multiple reasons. First off, drugs can cause unpredictable symptoms. Secondly, there is the negative effect of self-withdrawal, the placebo effect does not always even have to be from a sugar pill, and lastly placebo works almost as well, if not just as well as actual antidepressants. Millions of Americans escape the deadly grip of depression by the help of popular drugs, such as Prozac, Zoloft, and other antidepressants (Turner et al). Only a select few know about my struggle with depression; [When I first received my medication, I took two prescribed pills of Prozac every morning. Not too long after taking it, I became more focused and driven at whatever tasks I was at hand. Anyone can safely start, a daily dose of antidepressants because they trigger the serotonin, one of the many brains signaling materials (Time Healthland). One of the negative points of antidepressants is that it can cause undesirable side effects. Doctors have prescribed antidepressants to patients who simply want to take an edge off of things, but the drugs can also cause distressing side effects. There are many levels of disability and symptoms of depression. Knowing these levels are a large part in knowing the effectiveness of the various antidepressants (Noonan et al, Newsweek). Antidepressants have side effects that include bleeding problems, and kidney or liver failure. The subject (people who use antidepressa... ...th-mental_health/t/placebos-power-goes-beyond-mind/#.T05fJmBuFl1>. Moerman, Daniel E., and Wayne B. Jonas. Annals of Internal Medicine. N.p., 19 Mar. 2002. Web. 29 Feb. 2012. . Connor, Steve. "Antidepressants Increase Suicidal Thoughts in Under-25s." The Independent. Independent Digital News and Media, 12 Aug. 2009. Web. 26 Mar. 2012. . Alden, Wesley. "Dr. Oz: Sex and Exercise Reduce Stress The Fitness Center Orlando Sentinel." Dr. Oz: Sex and Exercise Reduce Stress The Fitness Center Orlando Sentinel. Orlando Sentinal, 16 Aug. 2011. Web. 25 Mar. 2012. .

Pathogenic Parasite and Waterborne Diseases in Three Stations

Chapter 1 INTRODUCTION Background of the Study Rivers are the bodies of water bearing an immense biological importance. Though they contain only about 0. 0001% of the total amount of water in the world at any given time, rivers are vital carriers of water and nutrients to areas all around the earth, they are essential components of the hydrological cycle, for they act as drainage channels for surface water and they serve as habitat for various organisms (Hebert, 2011). With rapid increase of the country’s population and urbanization, bodies of water tremendously began to be polluted.This event commenced the contamination of drinking water as well as the widespread occurrence of waterborne diseases. Waterborne diseases are often caused by parasites which are directly transmitted through consuming contaminated drinking water. Any water reserve, infested with pathogenic parasites, used in the preparation of food can be considered as a source of foodborne disease and could be easi ly transmitted through consumption of the same pathogenic parasites. These diseases commonly affect the digestive tract as well as the other vital parts of the body that may be fatal to anyone especially those who are immunocompromised (WHO, 2004).Globally, waterborne diseases such as diarrhea accounts for 1. 5 million deaths annually according to the Centers for Disease Control and Prevention on its report in 2010. It is considered one of the most dangerous diseases that could be acquired in flowing water and is a major health problem for developing countries. Also, according to World Health Organization (WHO) on its report in 2004, diarrheal disease accounts for an estimated 4. 1% of the total Disability-adjusted Life Year (DALY) global burden of disease and is responsible for the deaths of 1. million people every year. It was estimated that 88% of that burden is attributable to unsafe water supply, sanitation and hygiene, and is mostly concentrated in children in developing count ries. Over the time – from 2004 up to the present – , rapid increase in population, urbanization, and industrialization reduce the quality of Philippine waters, especially in densely populated areas and regions of industrial and agricultural activities. The discharge of domestic and industrial wastewater and agricultural runoff has caused extensive pollution of the receiving ater-bodies. This effluent is in the form of raw sewage, detergents, fertilizer, heavy metals, chemical products, oils, and even solid waste. Each of these pollutants has a different noxious effect that influences human livelihood and translates into economic costs. Access to clean and adequate water remains an acute seasonal problem in urban and coastal areas in the Philippines. The National Capital Region (Metro Manila), Central Luzon, Southern Tagalog, and Central Visayas are the four urban critical regions in terms of water quality and quantity.The Government’s monitoring data indicates that just over a third or 36 percent of the country’s river systems are classified as sources of public water supply, up to 58 percent of groundwater sampled is contaminated with coliform and needs treatment, approximately 31 percent of illness monitored for a five-year period were caused by waterborne sources, and many areas are experiencing a shortage of water supply during the dry season. Nearly 2. 2 million metric tons of organic pollution are produced annually by domestic (48 percent), agricultural (37 percent), and industrial (15 percent) sectors.In the four water-critical regions, water pollution is dominated by domestic and industrial sources. Untreated wastewater affects health by spreading disease-causing parasites, makes water unfit for drinking and recreational use, threatens biodiversity, and deteriorates overall quality of life. Known diseases caused by poor water include gastro-enteritis, diarrhea, typhoid, cholera, dysentery and hepatitis. The number of water- related health outbreaks including deaths reported in newspapers is going up.However, awareness regarding the need for improved sanitation and water pollution control, reflected by the willingness-to-pay and connection to a sewerage system where they are easily available, is very low (Philippines: Environment Monitor, 2003; Greenpeace 2007). Davao City has been expanding and growing in terms of population, economy and industry. In this manner, more raw materials are being demanded by these different sectors and as a result destruction of the natural resources is inevitable. Davao river ranks number seven among the largest river basins in the Philippines.This is largest of the city’s nine principal watersheds. The river is the main natural reservoir of the aquifer in the city’s jurisdiction. Its length is about 143 kilometers. It has received domestic and industrial wastewater. Since the sewage systems have not yet been fully developed, the garbage has been discharge in to the river leading to a wide-scale contamination of Davao River (Pascua et. al. , 2011). At present, residents within Davao River unceasingly make use of the water for bathing and washing which may present various threats to them.Some use the river for livelihood e. g. sand quarrying and fishing and for recreational activities. But they are blinded by the fact that they can be infected by pathogenic parasites that would eventually lead to waterborne diseases. This study aims to determine the level of pathogenic parasites in the water. Having everyone in the community know the specific parasites present in the selected stations of Davao River – Bankerohan, Bucana and Magallanes – would eventually lead to a more effective prevention and disease control among the residents of the community.The goal of clean water for everyone has to be achieved in a growing population of a city. This study also aims to measure the level of waterborne diseases in Davao River. Through thi s study, we can help the people be oriented with the danger of using contaminated water from Davao River. Related Literature The importance of urban rivers and streams for urban ecology and quality of life in cities is an increasing concern worldwide. The present state of rivers is much dependent on the history and trends of the society in each country.In many situations water quality is still unsatisfying. Restoration of urban rivers is challenging because of intensive land use, danger of flooding and impacts of human activities for water quality and for the ecology of rivers (Jormola, 2008). Today about 50% of the global population are living in urban areas, placing one-third of their inhabitants into slums, and creating huge challenges to their environment and sanitation. Poor sanitation, poor treatments of waste water, as well as catastrophic floods introduce pathogenic bacteria into rivers, infecting and killing many people.The goal of clean water for everyone has to be achieve d with a still growing human population and their rapid concentration in large cities, often megacities. How long introduced pathogens survive in rivers and what their niches are remain poorly known but essential to control waterborne diseases in megacities. Biofilms are often niches for various pathogens because they possess high resistances against environmental stress. They also facilitate gene transfers of antibiotic resistance genes which become an increasing health problem.Beside biofilms, amoebae are carriers of pathogenic bacteria and niches for their survival (Abraham, 2011). The World Health Organization says that every year more than 3. 4 million people die as a result of water related diseases, making it the leading cause of disease and death around the world. Most of the victims are young children, the vast majority of whom die of illnesses caused by organisms that thrive in water sources contaminated by raw sewage (Berman, 2009). Waterborne Diseases Many illnesses, con taminants, and injuries can be water, sanitation, or hygiene-related.Waterborne diseases are caused by organisms that are directly spread through water. Water-related illnesses can be acquired due to lack of water for good hygiene and lack of sanitation. It is important to know how these diseases and contaminants affect humans where they are found, and how to reduce the chance getting ill or suffering injury. This will allow individuals to make informed decisions about water, hygiene, and sanitation-related activities (CDC, 2012). Parasitic Organisms Parasites may be present in food or in water and can be identified as causes of waterborne illness.They range in size, from tiny single-celled organisms to worms visible to the naked eye. Their lifecycle may also vary. While some parasites use a permanent host, others go through a series of developmental phases using different animal or human hosts. The illnesses they can cause range from mild discomfort to debilitating illness and poss ibly death (USDA, 2011). Parasites cause over 2 billion infections per year worldwide. In the immunocompromised host these infections generally represent reactivation of infection from donor or in the allograft recipient often long after the initial infection (Wiley, 2004).Inland and coastal surface waters can be contaminated by human waterborne zoonotic enteropathogens such as Cryptosporidium parvum, Giardia lamblia, Encephalitozoon intestinalis, E. hellem and Enterocytozoon bieneusi (Graczyket et. al, 2008). The aquatic ecosystem harbors many kinds of organisms. Some of these organisms are parasitic protozoa such as Cryptosporidium spp. and Giardia spp. , which have recently been recognized as important causes of water and food-borne disease outbreaks associated with fecal contamination (Doron, 2000; Karanis et al. , 2006).Cryptosporidium is a parasite commonly found in lakes and rivers, especially when the water is contaminated with sewage and animal wastes. There have been six m ajor outbreaks of cryptosporidiosis in the United States as a result of contamination of drinking water. One major outbreak in Milwaukee in 1993 affected over 400,000 persons. Cryptosporidial infection can thus be transmitted from fecally contaminated food and water, from animal-person contact, and via person-person contact. The probability of transmission from just a small amount of contamination is fairly high, since a recent study has determined that the 50% infective dose of C. arvum is only 132 oocysts for healthy persons with no previous serological immunity to cryptosporidiosis (Hannahs, G. 1995). Cryptosporidium is very resistant to disinfection, and even a well-operated water treatment system cannot ensure that drinking water will be completely free of this parasite. Cryptosporidium has caused several large waterborne disease outbreaks of gastrointestinal illness, with symptoms that include diarrhea, nausea, and/or stomach cramps (Freedrinkingwater. com, 2009). Cryptosporid iosis, a common finding in pediatric patients hospitalized for diarrhea in urban Manila, Republic of the Philippines.Urban areas, particularly in the developing countries, frequently experience severe overcrowding with concomitant diminished sanitation. This situation is conducive to the transmission of enteric pathogens. It would be reasonable to expect that cryptosporidium oocysts are readily passed from human-to-human, human-to-animal and animal-to-human hosts. In rural areas around the world, human cryptosporidiosis is putatively associated with close human-animal contact, as in the case of animal handlers and similar agricultural situations (Laxer, M. 2003).Giardia lamblia is the protozoan parasite responsible for the disease Giardiasis. Symptoms of acute Giardiasis include diarrhea, nausea, weight loss, malabsorption, abdominal cramps, flatulence, and anemia. The mode of transmission of Giardia is through fecal to oral route or ingestion of cysts. A person can become infected after accidentally swallowing the parasite; but cannot become infected through contact with blood. You can become infected with Giardia lamblia if you swallow contaminated recreational water. Recreational water such as in swimming pools, hot tubs, jacuzzis, fountains, lakes, rivers, prings, ponds, or streams that can be contaminated with sewage or feces from humans or animals (Vdresearch. com, 2008). The prevalence of Giardia and Cryptosporidium among 3,456 diarrheic patients corrected from May 2004 to May 2005 in the Philippines was determined. Of 133 (3. 8%) positive samples, 69 (2. 0%) were positive for Giardia and 67 (1. 9%) for Cryptosporidium. Three samples had co-infection with Giardia and Cryptosporidium. Luzon had the highest positive samples (5. 0%) followed by Mindanao (4. 9%), then Visayas (2. 2%). Giardia was most prevalent in Mindanao (3. 6%) while Cryptosporidium was most prevalent in Luzon (3. %). The prevalence of Giardia (2. 0%) among pediatric patients (0-18 years ) did not significantly differ from that (1. 9%) among adults (>18 years old). However, for Cryptosporidium, the prevalence (2. 9%) among pediatric patients was significantly higher compared to that (0. 2%) among adult patients. In the pediatric population, the highest percentage of patients with Giardia was the 5-9 year old age group, while that of Cryptosporidium was in the 0-4 year old group. The prevalence of Giardia, but not Cryptosporidium, was significantly higher in male than female adults (Natividad, F. 008). Amoebic dysentery (amoebiasis) which is the agent of Entamoeba histolytica is widely seen around the world. About 50 million people has become infected a year and eventually over 100,000 people lose their lives. Amoebiasis come into being in consequence of taken of quad-core mature cysts from water, foods, goods or hands by orally. E. histolytica trophozoites are placed into the colon mucosa and submucosa then forms a bloodymucus diarrhea table. It forms abscesses by m oving through blood to liver, lungs, brain and other tissues (Kaya, O. 2011).The infection is common in developing countries and predominantly affects individuals with poor socioeconomic conditions, nonhygienic practices, and malnutrition (Rivera, W. 1998). Related Studies Waterborne diseases are the most prevalent infectious diseases in the developing countries especially in new settlements along the river. Waterborne diseases occur worldwide, and outbreaks caused by the contamination of community water systems and accidental ingestion of recreational waters have the potential to cause disease in large numbers of consumers. Statistics on outbreaks linked to contaminated water have been vailable in the USA since 1920 (Craun 1986), and since 1971, the Centers for Disease Control (CDC), the US Environmental Protection Agency (USEPA), and the Council of State and Territorial Epidemiologists have maintained a collaborative surveillance system for collecting data pertaining to the occurr ence and causes of outbreaks of waterborne disease (Barwick et al. 2000; Lee et al. 2002). In Europe during 1986–96, 277 outbreaks associated with drinking and recreational water were reported from 16 European countries (Kramer et al. 2001). At least 325 water-associated outbreaks of parasitic protozoan disease have been reported.North American and European outbreaks accounted for 93% of all reports and nearly two-thirds of outbreaks occurred in North America. Over 30% of all outbreaks were documented from Europe, with the UK accounting for 24% of outbreaks, worldwide. Giardia duodenalis and Cryptosporidium parvum account for the majority of outbreaks (40. 6% and 165; 50. 8%, respectively), Entamoeba histolytica and Cyclospora cayetanensis have been the aetiological agents in nine (2. 8%) and six (1. 8%) outbreaks, respectively, while Toxoplasma gondii and Isospora belli have been responsible for three outbreaks each (0. %) and Blastocystis hominis for two outbreaks (0. 6%). Balantidium coli, the microsporidia, Acanthamoeba and Naegleria fowleri were responsible for one outbreak, each (0. 3%). Moreover, the occurrence of Giardia and Cryptosporidium (oo)cysts in recreational rivers from Malaysia was reported. It was carried out in water samples at two rivers, ‘Sungai Congkak’ and ‘Sungai Batu’, located in Selangor State. The occurrence of both Giardia lamblia and Cryptosporidium parvum (oo)cysts was higher in Sungai Congkak (50% or 15/30 and 10% or 3/30 respectively) than Sungai Batu (16% or 5/30 and 3. % or 1/30 respectively). The mean density of cysts/L was 0. 72 in Sungai Congkak and 0. 023 in Sungai Batu, and that of oocysts/L was 0. 023 in Sungai Congkak and 0. 0033 in Sungai Batu, showing that the occurrence of Giardia was higher and more frequent than Cryptosporidium in both rivers. On the other hand, the Giardia and Cryptosporidium (oo)cysts were more concentrated at the downstream station, followed by midstream and upst ream stations which might be due to human factors where settlements and recreation areas were located around and between midstream and downstream stations.Failure to meet basic human needs for water in China leads to waterborne diseases and preventable deaths, especially among children. The OECD Environmental Indicators in China report issued in July 2007 estimated 30,000 rural children die each year from diarrhea caused by polluted water (OECD, 2007). The World Health Organization reported an incidence of 108. 4 mortalities per 100,000 persons from diarrhea-related illness in China in 2002. In 2003, the National Statistics Office said diarrheal diseases ranked second among the top causes of morbidity in the Philippines with 615,692 cases recorded (World Bank, 2006).Diarrhea is considered a major cause of morbidity, especially in developing countries. In the Philippines, it was the leading cause of morbidity for the years 2001 and 2003, and the second in 2002 (National Statistics Of fice, 2006). Common causes of diarrhea are infections due to protozoa. These causative agents are either foodborne or waterborne. Among enteric protozoa, Giardia lamblia (syn. G. intestinalis or G. duodenalis) and Cryptosporidium spp. are the most commonly reported causes of water-borne diarrhea outbreaks (Natividad et al,2008).The protozoa G. lamblia was first reported in the Philippines in 1977 and since then has been identified as a common intestinal parasite. Studies done in Luzon, in various localities in the Visayas, and in the southern islands of Mindanao indicate wide distribution of Giardia in the Philippines. (Natividad et al, 2008). Stool examinations in the Philippines typically included the identification of the common etiologic agents of diarrheas such as G. lamblia and Cryptosporidium.According to the most recent nationwide survey of Giardia and Cryptosporidium provides basic information on the prevalence of these enteric protozoa in the Philippines. (Buerano et al, 2 008). The worsening water quality is related to incidence of waterborne diseases, and is likely to increase a negative impact of floods on human health. Example of this is an unusual flood that occurred in Marikina City, resulting in high mortality and morbidity rates due to gastroenteritis and other waterborne diseases (The Asian Disaster Preparedness Center, August 2008).The pollution of the surface water in Agusan River could cause a variety of contagious diseases. Those diseases could outbreak through several routes such as: infection by parasites (such as schistosome), which inhabit in the water and drinking of and/or contact with the polluted water river that may cause dysentery and diarrhea (Lomboy, 2011). Instead of developing Davao River as an economic resource, it is currently being used as a central septic tank according to the Davao River Conservation Coordinating Committee.A study conducted by the committee showed that about 11 drainage systems in the city are moving in to the Davao River (Manila Bulletin Publishing Corp. , 2004). Currently, Davao River has become a dumping site for garbage, biological wastes, chemical wastes and other pollutants carried by the residents and even people just within the area (Pascua et. al. , 2011). Thus, areas near or within the urbanized populace such as Bankerohan, Magallanes and Bucana, are considered polluted and may be the source of detrimental effects to those who live nearby. Conceptual FrameworkINDEPENDENT VARIABLEDEPENDENT VARIABLE Fig. 1 Conceptual Paradigm Showing the Relationship of Independent and Dependent Variables of the Study Presented in Fig. 1 above is the conceptual paradigm showing the independent variable, the pathogenic parasites and its levels on the three stations of Davao River namely Bankerohan, Magallanes and Bucana and is the subject of the study. The waterborne diseases and its levels would depend on what pathogenic parasites are found on the three stations of Davao River and is consid ered the dependent variable of the study.Statement of the Problem This study specifically aims to answer the following questions: 1. What is the level of pathogenic parasites in the following stations of Davao River: 1. Bankerohan? 2. Magallanes? 3. Bucana? 2. Is there a significant difference among the levels of pathogenic parasites? 3. What is the level of waterborne diseases in the following stations of Davao River: 1. Bankerohan? 2. Magallanes? 3. Bucana? 4. Is there a significant difference among the levels of waterborne diseases? 5.Is there a significant association between the level of pathogenic parasites and the level of waterborne diseases? Null Hypotheses 1. Hypothesis free 2. There is no significant difference among the levels of pathogenic parasites in the three stations of Davao River. 3. Hypothesis free 4. There is no significant difference among the levels of waterborne diseases in the three stations of Davao River. 5. There is no significant association between the level of pathogenic parasites and the level of waterborne diseases in the three stations of Davao River. Significance of the StudyThe results of this study would provide advantages to various fields namely: Government – They would be able to implement policies and ordinances regarding proper waste management and the dos and don’ts regarding the use of water from the river. The affected residents within the area would be supported and information dissemination within the community would be implemented. Environmental Groups and Agencies – Having been aware on the situation of the 3 stations of Davao River, they would be able to provide solutions to lessen its contamination and prevent increase on water pollution.Community – They would be given health awareness as well as the possible implementation of preventive measures and disease control. Teachers – This study would serve as an educational supplement and could be regarded as a learning material th at could give additional knowledge to those who would desire to conduct a study related to pathogenic organisms found in urbanized rivers. Students – This study could serve as a reference material for further researches. Definition of Terms Davao River. It is one of the largest rivers in the Philippines and the largest in Davao Region.It has a length of 143 kilometers. Salug River located in San Fernando, Bukidnon is its source and the mouth is located at the Davao Gulf. Bacteria. They are single-celled prokaryotic microscopic living organisms that could be pathogenic or likely to cause disease especially waterborne diseases since they could live in water and easily multiply. Parasite. It is an organism that lives in or on another organism (its host) and benefits by getting nutrients directly to its host. It is usually acquired through ingestion of contaminated food or water.Waterborne disease. It is a disease acquired by drinking water contaminated at its source or in the di stribution system, or by direct contact with environmental and recreational waters. It is a disease which results from infection with pathogenic microorganisms or chemical poisoning. Pathogenic microorganisms include viruses, bacteria, protozoans and helminthes. ———————– Waterborne diseases †¢ Bucana †¢ Magallanes †¢ Bankerohan Pathogenic Parasites †¢ Bucana †¢ Magallanes †¢ Bankerohan

Melancholy in Twelfth Night

Twelfth Night is the merriest of Shakespeare’s romantic comedies, it is also the saddest. The Christian associations of the title suggests the carpe diem theme which runs through the play. Epiphany, according to Christian mythology, is the time when the shepherds recognized the birth of Christ. The feast of epiphany is the last festival of the Christmas season, after which death takes over. This cycle of life is an extension of the ancient pagan fertility rituals. The mood is similar in Keats’s ‘To Autumn’, Hedge-crickets sing; and now with a treble soft The red-breast whistles from a garden-croft;And gathering swallows twitter in the skies. Only, Keats finds reassurance in the fact that swallows will return, but Shakespeare is concerned with the cessation of life which looms over the whole play. Here the recognition is of the transience of life, unlike in Cymbeline where the rediscovery of Perdita symbolises the rediscovery of one’s soul. Significan tly, Twelfth Night is the last of the romantic comedies. After this Shakespeare moves on to the tragedies and the problem plays – this is the last play where joy is not alloyed with problems of evil and anti-life.Everything that is subject to time is valueless, this was the medieval conception. Thus during the middle ages all human activity was directed towards God. Man was given little importance. Then with Renaissance came yet undiscovered knowledge. The new astronomical discoveries allowed man to explore the universe independent of the scriptures. With this was born man’s pride in being man in the mortal universe. And thus man became conscious of the beauty and transience of life. This removed the concept of life everlasting from the framework of eternity.This introduced the prominence of mortality. The dance of death was now more feared than ever. New questions about human existence took form. Comedy seeks to find answers, a meaning of life; yet Shakespeare present s a frail shadowy background to his actions. One of the main governing thoughts in Twelfth Night is the fragility of life. This is the play of youth, almost all the characters are young, and this generates the sadness. Shakespeare asks all to enjoy fleeting life, make the most of the twelve days, scorning the Malvolios.A pattern emerges from all this lot which gives life some meaning. Twelfth Night, despite all its laughter, seems to play upon the keys of loss, affliction and deep bewilderment, which sounds through the gentle beauty of the romance convention and the festive humour. The bonded family words – father, brother, sister – signifies absence, loss of security and a longing. It is this sense of irreparable loss, and the mild apprehension that all this might prove to be a dream provides the poignant dream-like feeling which pervades the play.The loss is internal as well as external. The recognition of one’s self is a dominant theme, and almost all charact ers are haunted by this and hunt for their selves as well as their lost loves. Orsino’s languorously insatiable desire for love and ‘food of love’ in the first scene presents a parodic statement of the omnipresent sense of want. The hunting pun serves to express the search which is already begun. Nevertheless, Orsino’s words set the mood of the play, which, even through all the ‘caterwauling’ of the kitchen group, never fades. Orsino saysThat strain again, it had a dying fall: O, it came o'er my ear like the sweet sound That breathes upon a bank of violets, Stealing and giving odour Orsino’s appetite is soon satiated. The music loses its appeal and his love for love becomes evident. Even the hunting image takes on contemporary significance – Diana becomes the naked truth which makes Acteon wild. This is a parody of Petrarchan conceits and it is fittingly given to Orsino, who, like all in Illyria, is in a state of illusion. Accord ing to Plato’s Symposium love is a hole, an absence longing to be filled.So Twelfth Night is a play of pining: Orsino for Olivia, Olivia for Viola, Viola for Orsino, and comically Sir Andrew and Malvolio for Olivia. This emphasis on pining invokes the classical myth of Narcissus and Echo, and makes a narcissistic triad of self enclosed loneliness. Each of them playing simultaneously Narcissus and Echo with respect to others. They seek their own reflections in the other’s face and own echo in the other’s voice. But more melancholy than this ‘love-sorrow’ is the separation of loved ones by real or apparent death. This again can be traced to the sense of romantic lack as embodied in this state of primary loss.Nearly all characters bear traces of such loss – from the father-brother loss which provides similar traumatic experiences for Viola and Olivia, down to the farcical yet nostalgic exclamation of Sir Andrew: ‘I was adored once, too. â €™ While Viola’s sorrow is genuine, Olivia’s vow to keep her face veiled for seven years seems more like a ploy to ward off Orsino’s unwanted advances. Otherwise her whole behaviour is comically excessive in place of being melancholy. Seven years in black violates the Elizabethan mourning etiquette which prescribed a period of one year for a brother.Olivia closely parallels Orsino – both in her reclusiveness more alleged than borne out – and as a willing victim of introspective melancholia. Olivia’s unnamed brother fades from the surface of the play. But his spirit continues to haunt. For no sooner has the theme of brother loss been sounded in the minor key than it recurs in the major. The ‘eye-offending brine’ of tears gives way to the sea. Olivia’s brother fades into Viola’s. In a drama greatly concerned with wholeness of identity, the twinned heroines are each presented as halves of a pairing, cloven away fr om the male counterpart with whom she started life.In Jungian terms, when Viola assumes the male disguise, it is as if she recapitulates in her own person the lost other, dressing exactly like Sebastian, and as if Olivia also locates her own in Viola. Herein lies the fact that both of them are in an illusory world, it is only the presence of Sebastian which allows a happy resolution, otherwise the imminent result was definitely tragic. There might be an autobiographical element in this brother-sister separation theme. Shakespeare himself was the father of boy-girl twins of whom the boy died before the composition of this play.The twins were eleven and half years old when death separated them. Shakespeare must have felt at heart the wistful sadness in the eyes of Judith the surviving child, which he endowed to viola. Twelfth Night contains a calm, loving elegy, and a myth of rebirth. It feigns that Hamnet, the boy twin, is not dead, but lingers in the unknown, washed up on the shores of Illyria, the land of illusion and lyricism. Prove true, imagination, O prove true This is not only Viola’s, but also Shakespeare’s heartfelt cry. Thus Viola’s sadness resounds with a new meaning. Her exclamation at her entry is,And what should I do in Illyria? My brother he is in Elysium. Her brother comes back to her, but Hamnet does not. Unlike Sebastian, Viola controls herself and centres her thoughts on immediate problems. Her wit allows her to obtain a shelter in an alien and unfriendly world. But her wit also has a touch of the autumnal – in keeping with the autumnal note of the play. And even in her sorrow she can sympathise with others. She understands Olivia’s plots instantly in place of scorn, shows tender understanding, she says, Alas, our frailty is the cause, not we, For such as we are made of, such we be.Her identification with Olivia is appropriate in more ways than one – not only both of them are lovesick, but also they l ong for a brother figure. But Viola’s pathos is more touching. She has to bear messages to her rival from the man she loves. This she does without a murmur and with all sincerity. Her praise of Orsino comes straight from her heart. She is pained to the extreme, and almost reveals herself when Orsino calls women less faithful and lacking in depth of emotion. She tells the Duke: My father had a daughter lov’d a man, As it might be perhaps, were I a woman, I should your lordship.Thus secretly professing her love. But her suppressed agony is felt when she tells Orsino the supposed ending of her non-existent sister’s love whose history was, she tells Orsino, A blank, my lord: she never told her love For she never expects to have Orsino and she dares not aspire to the impossible. As when her brother’s name is mentioned she fears to hope for the best. Shakespeare saves the play from ending in total disaster by bringing in Sebastian and thus allowing Viola to hav e a happy end, in an union with Orsino. In the first scene orsino begins with an imagery of flowers.And the scene ends with flowers: Away before me to sweet beds of flowers! Love-thoughts lie rich when canopied with bowers. The image of flowers comes again and again throughout the play. Flowers symbolise transience – momentary beauty, something that does not last. So Feste tells Olivia: As there is no true cuckold but calamity, so beauty’s a flower. Reminding her that times are never always bad, thus to keep on mourning for something that is past is to waste precious time and no one has world enough and time. Orsino talks about woman’s beauty, asking Cesario to fall in love with some woman younger than he,For women are as roses, whose fair flower Being once display'd, doth fall that very hour. Viola has to agree. She admits that death comes when one has just reached perfection. Speaking not only for women but for all mankind. The flower imagery stresses the carp e-diem theme of the play – cease the day before it ends. This theme is also propagated through the music of the play. In Twelfth Night music plays a vital role, establishing the tone of the play. Through music the emotive basis of human existence is emphasised, which is to be felt rather than perceived cerebrally.There is rare music in Viola. She does not sing, but her words carry poetic inspiration. She echoes Shakespeare’s sonnets when she tells Olivia: Lady, you are the cruell'st she alive If you will lead these graces to the grave And leave the world no copy. Like the early marriage sonnets the theme here is of beauty perpetuated through marriage. But the character who is full of music and is truly melancholy, though not in his attitude or expression, is Feste. Feste is the first true fool of Shakespeare's plays. One of the functions of the clown is to sing. He sings to Toby and Andrew:What is love? ‘Tis not hereafter, Present mirth hath present laughter: Wha ts to come is still unsure. In delay there lies no plenty, Then come kiss me sweet and twenty: Youth’s a stuff will not endure. The fragility of youth and shadow of death – this is in line with the play’s theme and mood and also Feste’s character. His other song, which he sings to please Orsino, is equally sad, Come away, come away death, And in sad cypress let me be laid. Fie away, fie away breath, I am slain by a fair cruel maid. This song continues to reveal Feste’s own bleak future.He is outside the action, an objective onlooker. There is no involvement. He is poor, has no security. He begs to acquire money. For a man of his intellectual capacities this must be disgusting. He has no past, no future and no considerable present. He is a relic of the past, from Olivia’s father’s time. He is constantly threatened with discharge which is as bad as hanging for him. But he lets summer bear it out. Only his song betray his state. Thus in his songs the thought of hereafter is subordinated. In the final scene everyone leaves except Feste, who stays to give the audience a song.A song in which he is transformed from the character to the actor. His final song marks the ending of the play, the ending of the twelfth night. Death’s reign starts from the next day. Feste’s song is nostalgic, he recalls when folly was not as unacceptable or threatening. He also gives a cynical view of marriage as an unwanted responsibility. This casts an oblique perspective on the centrality of marriage in the play as a symbol of concord and resolution. A great while ago the world begun, With hey, ho, the wind and the rain, But that's all one, our play is done, And we'll strive to please you everyday. That’s all one’ signifies from one perspective that since nothing is really important enough to worry about, pleasure and folly are the only activities worth undertaking. From another, similar, perspective the phrase c an be read as hopeless, despairing resignation, pleasure and folly are doomed attempts to escape from an intolerable consciousness of futility. In ‘our play is done’, it is more about the innocent activities than about the play itself. It is a nostalgic recognition of the post innocence state. Feste’s song probably takes place on a dark, empty, silent stage, encapsulating Feste’s loneliness.His life is really as empty. He is as much an outcast as Malvolio, only he is not embittered. He is the artist. Isolated, presenting life, but not belonging to it. His song is a very cynical comment on human existence. To Feste the world does seem like †¦ a tale Told by an idiot, full of sound and fury, Signifying nothing. The song is a reminder of the theme of the play – youth and its subjection to time. The question which arises is whether this kind of existence is worth the strife. With this question the curtain descends on Shakespeare’s romantic w orld.The final song, which brings together all the melancholy passages in the play, leaves a yearning in the reader’s mind. A tinge of sadness which fills the heart and leaves a deep impression, is given to the whole play. This song marks a turning point in the world of Shakespearean drama. The playful attitude is done, now it is time for serious businesses of life, which involves the greatest of calamities. Perhaps at the moment Shakespeare himself identified with Feste. He who even with his immeasurable height of mind had to be the public’s jester and servant. Perhaps for an idle moment he wondered, if all this is worth the complications or not.

Festival and Events

Executive Summary The charity sector is large and growing, and has substantial assets at its disposal. Sport charities today form an increasingly important part for the local economy and also promoting healthy living at the same time (Fill, Groan and Fairly, 2012). Serve your racquets! A racquet sports charity event organized by Starry Family. It is a unique sport charity event as it only focuses on racquet based sports, organized to raise funds to help and support single parent's in the State of Victoria, Australia. Serve your racquets! S to be held at major sporting venues in and around the City of Melbourne on the last two weeks of November 2013 with local celebrities taking part in the games to promote the noble cause aimed at promoting family wellness and healthy living. While sport participation continues to represent a prominent aspect of leisure and recreation, there has also been a pronounced shift toward support of charitable causes for both individual consumers and corpora tions (King, 2001). Giving to charity is a complex decision driven by a variety of motives.Research has shown that reciprocity is an important motivating factor for charitable donations among young professionals today (Fill, Funk and O'brien, 2010). Reciprocity involves an individual giving to charity because he or she has benefited from, or anticipates benefiting from, the charity's central activities. Research has also suggested motives related to inherent needs of donors such as self-esteem and the need to help others (Ruthenium, 2000, as cited in Fill, Funk and O'brien, 2010). 1 . Serve your racquets!The idea/theme of this sports charity is that it only focuses on racquet sports such as tennis, badminton, squash and table tennis and etc to raise funds for single parent's facing difficulties in their everyday life. It is a unique charity event which is open to he public over a period of the last 2 weeks in the month of November 2013, allowing more participation from the public. W hat makes it exciting is that participants of the event is allowed to wear any costumes they like as long it is not revealing or indecent clothing. The principle of Serve your racquets!The aim of Serve your racquets! Is to educate the greater community in order to increase their awareness of everyday problems/challenges faced by single parent's. To do this, sports is involved as it is the most common activities in the world, with participation in very country and at all levels of society. Sports have a strong history all levels of society which in turn allows both the participants and the public at large to help those in need by meaner of education and awareness and living a healthy lifestyle at the same time (Fill, Groan and Fairly, 2012).Here is the general outline of the purpose of the sports charity event concept: The purpose of this concept is so that once completed, evaluations can be done to see if the event can be delivered successfully within the available timeshare and res ources. This process is known as the feasibility study (Allen, Harris and McDonnell, 2008). There are three steps in the feasibility study related to events. 1 . The marketing screen 2. The operations screen 3. The financial screen The marketing screen involves examining how the target audience of the event is likely to respond to the event concept (All et al. 008). This meaner that the event managers will need to pay a great deal of attention to media responses and the responses (feedbacks) of those who hear about the event concept. Event successfully, and whether the event managers have these skills and resources or have access to them (Allen et al. 2002). In this case any resources or skills required or the event are generously available, such as security, medical standby services and food stalls. This screen examines whether the event organization has the sufficient financial commitment, sponsorship and revenue to undertake the event (Allen et al. 008). Optimistically the event will have some form of sponsorship support as described in the stakeholder section, and if objectives are reached there will be a profit of over hundred thousand dollars. The key target of the event The goals of the Serve your racquets! Event is to: 1. To raise funds to help and support single parent's. 2. To attract at least ten thousand attendees during the 2 weakling events. 3. Raise over two hundred and fifty thousand dollars in participation fees alone. 4.To earn recognition from all stakeholders (including the public) during the event to formulate it into a major event. 2. The stakeholders of Serve your racquets! Event. L. The organizer Starry Family as the main organizer that will be running the event. II. Internal staff (or Volunteers) The event will require area managers who coordinate the activities in each area (in and around the City of Melbourne), guidance staff who inform and direct attendees and participants, medics for health and emergency services and security in ca se of any unwanted activities and disturbances.Ill. Event planner/manager Event planner and general manager who coordinates and provides logistics for the event. The people who signed up for the event or attending to watch the events. There will be those that come to the event for purely for entertainment reasons, and those who will get involved in buying and selling merchandise. V. Sponsors In the recent decades, sponsorship is no longer seen as a measure of goodwill, but a primary promotional tool in the market mix (Conway, 2004). Therefore it is very likely that this event will receive some benefits from sponsors.VI. Media The many forms of media that will be used to promote and advertise the event is through social media websites, radio along with newspaper advertisements with details such as date, venue, participant fees and other important event details that participants may be interested in. 3. Marketing/Promotion With technology growing at a fast pace, marketing/promoting th e â€Å"Serve your racquets! † event through certain media sources can result in positive revenue and create more attention to the not only fans of the sports but the broader audience.With the rapid growth in social media websites and the easy-to-access ideal through smart phone APS, this form of marketing can become very beneficial in the long run (Wolf, Here, and Walker, 2013). The most commonly used websites to promote a sport charity event through social media are Faceable and Twitter. Besides that, advertisement will be made on newspapers with announcements on the radio. Marketing this event through social media websites can be a very handy way to create awareness and recognition as Faceable has received more than 1. Billion visits a week and twitter receives more than 400 million visits a month (Sullivan, 012). A website linked by social media application will provide the event details such as date, venue, fees and other important event details that participants may be interested in. 4. Contested Meaning Other important decisions that need to be made whilst developing an event concept is the duration of the event and the season, days and times when the event will be held (Allen et al. 2002). The event will be held on the last two weeks of November.Reason being that though it is an outdoor and indoor event the good weather conditions are beneficial as more people would be willing to go out as often as possible. The two weakling events will start on Sunday the seventeenth of November and it will end on Saturday the thirtieth of November. The event times are: Weekdays, am – pm Weekend, loam – pm The weekdays are predicted to attract the seniors and non workers, while the weekend is predicted to attract families and young adults who work on weekdays.The event is expected to be held at the Rod Lever Arena and at the Melbourne Convention and Exhibition Centre. The reason of the choice of venues is that both host venues has very good access to public transportation and both venues as ample of space to host various racquet games. 6. Community Benefit At least 40% of the collected fees will be used to cover necessary expenses incurred during the event. Meanwhile, the rest of the 60% of the collected fees along all personal and pledged donations will go 100% directly to Starry Family for the benefits of single parent's in the State of Victoria.This will help improve and provide a sustainable path for thousands of single parent's. Besides that, the local community has the opportunity to take part in the events to exercise further boosting the image 7. Estimated Economic Impact Starry Family as the organizer will have to rent booths, and tents on venues, generating income for the host of the respective sporting venues. Starry Family will also be setting up booths for sport retailers to sell their sport equipment and merchandise as well as souvenirs for the event.Attendees and/or participants will likely spend money both at the event and in the surrounding community (those traveling to the sporting venues). This will surely boost revenue for businesses located in and round the city as well as making full use of the public transport. 9. List of sponsors Request for sponsorship has been made to the Commonwealth Bank (Australia's largest bank), Rebel Sport (sporting and leisure equipment retailer), Mercer (global leader in HER and related financial advice), The City of Melbourne (as the venue partner) and Woolworth (Australia's largest food retailer). 0. Media and broadcast coverage There will be media coverage by Channel Ten, BBC local radio as well as the Herald Sun newspaper to report on the highlights and latest happenings during the event. 1 1 . Seeking Government funding Request has been made to the State Government of Victoria for funds to partially over the cost of organizing the event if 100% of all personal and pledged donations are to be made to Singleness (Australia's biggest charity for sing le parent's).The contribution of recreation and charity motives in the development of attachment demonstrates motives related to leisure including escape, social, competency, and intellectual. With motives related to charitable giving such as reciprocity, self-esteem, need to help others, and desire to improve the charity play a part in a sport event taking on enhanced importance and greater meaning for participants (Wolf, Here, and walker, 2013).